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    Re: Navigation "simplified". was: Buckley the Navigator
    From: Frank Reed
    Date: 2008 Mar 10, 02:50 -0400

    Dan Allen, you wrote:
    "What I object to is the Dummies perspective of "you are a dummy -- an
    idiot -- and so we will dumb things down for you".  Typically that
    approach keeps things basic for too long."
    
    Sure. I agree that this can happen. I guess I didn't make my point. I don't
    want to belabor, but I'll take one more stab.
    
    Those "for dummies" covers are a sort of a JOKE. They're not really "dumbed
    down" any more so than any other straight-forward introductory textbook. In
    fact, they're just streamlined introductions to the topic of hand, and in
    general I have been impressed by the quality: well-written, thoughtfully
    organized, and just plain useful at a practical level. But by titling them
    "for dummies", many customers are disarmed, and that is the key. They think,
    'well heck, I can deal with that'. So they buy the goofy yellow book
    entitled "XYZ for Dummies" instead of the rather more serious-sounding
    "Treatise on Introductory Concepts of XYZ". At some level, it's just
    marketing. At another level, it's a magic trick... a Jedi mind trick (if
    you'll pardon the pop-culture ref), where you persuade the student that they
    can do XYZ by conning them into thinking that 'any dummy can do XYZ'. That's
    all.
    
     -FER
    
    
    
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