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    Re: Manufacture new Bygraves?
    From: Ken Gebhart
    Date: 2009 Jul 4, 13:50 -0500

    On Jul 3, 2009, at 6:49 PM, <frankreed{at}HistoricalAtlas.com> wrote:

    And once you've got product in hand, it's just a matter of advertising and publicity.


    I suggest that you have it exactly backwards.  I always advise first writing the ad for a new product or book, and THEN make the product to match that compelling ad.

    Ken


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