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A Community Devoted to the Preservation and Practice of Celestial Navigation and Other Methods of Traditional Wayfinding
Re: Manufacture new Bygraves?
From: Ken Gebhart
Date: 2009 Jul 4, 13:50 -0500
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From: Ken Gebhart
Date: 2009 Jul 4, 13:50 -0500
On Jul 3, 2009, at 6:49 PM, <frankreed@HistoricalAtlas.com> wrote:
And once you've got product in hand, it's just a matter of advertising and publicity.
I suggest that you have it exactly backwards. I always advise first writing the ad for a new product or book, and THEN make the product to match that compelling ad.
Ken
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