Welcome to the NavList Message Boards.

NavList:

A Community Devoted to the Preservation and Practice of Celestial Navigation and Other Methods of Traditional Wayfinding

Compose Your Message

Message:αβγ
Message:abc
Add Images & Files
    Name or NavList Code:
    Email:
       
    Reply
    Re: Cultural Mishaps [was] Re: WORD GAMES
    From: Frank Reed CT
    Date: 2005 Feb 16, 03:05 EST
    Jared you wrote:
    "Dave, perhaps you have also heard what happened when Gerber, the baby food
    company, tried to enter the African market?
    In Africa, cans are used, not little breakable glass jars. So, you can't see
    what's inside and you have to put a very pretty picture On the label showing
    folks who speak many tribal languages just what your product is.
    Gerber's label shows a nice happy white baby.
    They bombed, the local markets were abhorred that someone would be selling
    can white baby parts."
     
    It's a fun story, but this is an urban legend. It's in the same family as the story about the Chevy Nova selling poorly in Spanish-language countries because "Nova" looks like "No Va" which means "Doesn't Go" (never happened -- the Nova sold just fine). These are basically business-school parables. They encourage people to think by using tall tales about people who didn't think.
     
    -FER
    42.0N 87.7W, or 41.4N 72.1W.
    www.HistoricalAtlas.com/lunars
       
    Reply
    Browse Files

    Drop Files

    NavList

    What is NavList?

    Get a NavList ID Code

    Name:
    (please, no nicknames or handles)
    Email:
    Do you want to receive all group messages by email?
    Yes No

    A NavList ID Code guarantees your identity in NavList posts and allows faster posting of messages.

    Retrieve a NavList ID Code

    Enter the email address associated with your NavList messages. Your NavList code will be emailed to you immediately.
    Email:

    Email Settings

    NavList ID Code:

    Custom Index

    Subject:
    Author:
    Start date: (yyyymm dd)
    End date: (yyyymm dd)

    Visit this site
    Visit this site
    Visit this site
    Visit this site
    Visit this site
    Visit this site